The Australia Council has launched the #TakeYourSeats campaign, encouraging Australians to get vaccinated to support a safe return to concerts and performances, with venues able to re-open in NSW from today.

The campaign comes as research shows that audiences are cautious about returning to live events, and strongly support venues requiring proof of vaccination as a condition of entry. The research by arts-focused research company Patternmakers reveals that 96% of the 12,500 people surveyed are at least partially vaccinated, but only 43% of those in outbreak-affected states/territories are “ready to attend now or whenever permitted”.

However that number increases significantly when presented with the scenario of vaccination rates hitting 80% and mandatory vaccine passports, capacity limits and masks in indoor environments, underlining the importance of thorough and clearly-communicated policies for live performance.

PatternMakers October 2021 Pulse Check factsheet

PatternMakers October 2021 Pulse Check factsheet

While not speaking to this research directly, the #TakeYourSeats campaign covers many of these same topics and concerns. “Vaccination is our ticket to reopening and staying open. We want to welcome audiences back safely, and to help our artists and creative workers to get back to work and return the vibrancy of live performances, exhibitions, festivals and cultural events to our communities, cities and regions,” said Australia Council CEO Adrian Collette.

“The vaccination targets set out in the national plan are vital to reopening – and staying open with minimal interruptions and disruption in the future. We’re on the right track, but after a year and a half of restrictions on venue capacity, interruptions and lockdowns as well as domestic and international border closures, high rates of vaccination are essential to providing greater confidence and certainty for the future.”

The Australia Council is working to reach as many Australians as possible with translations of the video in Greek, Italian, Vietnamese, Arabic, Mandarin, Cantonese, Hindi and Punjabi planned from early next week.

Read more about the Australia Council campaign on their website.

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