The megastar pianist’s new fragrance was launched at an event at Gallery Lafayette.

International piano megastar Lang Lang has reached a level of international celebrity usually reserved for pop stars and Hollywood A-listers. Now the Chinese pianist has begun to capitalise on that stardom with the launch of his personally endorsed fragrance Amazing Lang Lang.

Lang Lang announced that he would be launching a fragrance, which lists jasmine, kyara wood, pink and black pepper, kumquat, bergamotte, gardenia and lavender among its ingredients, in May last year, but the final product only became available to buy yesterday.

The piano icon posted an image of himself at the launch event which took place yesterday at the Gallery Lafayette in Berlin, on his Instagram and facebook accounts. Social media reaction to the launch has ranged from exclamations of “I need this in my life” and “where can we buy the fragrance?” to confused and disbelieving comments including “why would he make a perfume?” and “wow… are you serious?” 

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